Inheritance should not be the gatekeeper of security, opportunity, or belonging. Yet for many, the “Bank of Mum and Dad” quietly determines who can step onto the housing ladder, access education, or weather crises. Those without family wealth are too often excluded, not because of ability or effort, but because they lack access to intergenerational support.
Adopt Us is both a campaign and a practice: a call to challenge this injustice, and a way to step directly into kinship. Here, people with resources can choose to become would-be parents extending the care, backing, and stability that family wealth so often provides, but without bloodlines as the limit.
This is not charity. It is solidarity. A deliberate act of chosen kinship, where we refuse the logic of exclusion and instead weave new networks of belonging. By “adopting” those who need support, you help build security, co-ownership, and shared futures.
Adopt Us is how we act as if we are each other’s family because flourishing should be determined by potential, not privilege.
Every pound pledged helps unlock a fairer future for all, one where inheritance is replaced by chosen kinship, and opportunities are treated as a shared right rather than a family privilege.
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