INVESTMENT OPPORTUNITY

London is one of the most unequal cities in the developed world. Skyrocketing rents, stagnant wages, and a housing system built for investors rather than residents have locked millions out of secure, long-term homes. 

Homeownership, once a cornerstone of stability, is increasingly reserved for those with access to family wealth. The Pack introduces a transformative approach: Rent-into-Equity, a community-led housing model that enables residents to build equity from day one, without needing a deposit or personal mortgage. Instead of rent disappearing into a landlord’s pocket, every payment contributes to a collectively held mortgage, gradually transferring ownership to the residents as co-owners.

Located in Shepherds Bush, West London, the project will convert the long-disused Greyhound pub and hostel an Asset of Community Value into ten affordable Rent-into-Equity studios alongside two short-term lets that generate additional income to strengthen the project. The Pack is more than a housing development. It is a structural intervention into London’s asset gap, offering a credible, ethical, and investable solution to long-standing inequality. 

By combining financial innovation with community stewardship, the project will:

• Unlock pathways to homeownership for individuals typically excluded from the property market.
• Provide secure, affordable housing rooted in mutual care, intergenerational living, and community governance.
• Redistribute value and wealth through an innovative model that embeds equity into everyday living.
• Strengthen social cohesion, inclusion, and the flourishing of the wider community.

This offer allows investors to directly support the creation of a permanent, community-led housing model that proves a fairer alternative to the traditional housing system while delivering a fixed financial return alongside meaningful social impact.